Legacy:
When we are children, we start life with big ambitions. Dreams of becoming a doctor or a firefighter slowly fade away as we age and face reality. But the hope that one day we could make a difference, improve someone’s life, and cause some kind of ripple that will affect the world somehow never goes away.
What we don’t realize is that we make ripples like that every day. We constantly leave traces of who we are by the people we interact with, the places we go, the things that get left behind. Even something as simple as listening to a friend is a piece of your life (and theirs) that may seem trivial enough, but it’s these moments that multiply and grow into the building blocks of a legacy. These simple moments are what really matters, and they happen on any given day. It’s these infinite moments that make us who we are. Why should they pass by forgotten, when these pieces of our lives can be shared and appreciated?
When we are children, we start life with big ambitions. Dreams of becoming a doctor or a firefighter slowly fade away as we age and face reality. But the hope that one day we could make a difference, improve someone’s life, and cause some kind of ripple that will affect the world somehow never goes away.
What we don’t realize is that we make ripples like that every day. We constantly leave traces of who we are by the people we interact with, the places we go, the things that get left behind. Even something as simple as listening to a friend is a piece of your life (and theirs) that may seem trivial enough, but it’s these moments that multiply and grow into the building blocks of a legacy. These simple moments are what really matters, and they happen on any given day. It’s these infinite moments that make us who we are. Why should they pass by forgotten, when these pieces of our lives can be shared and appreciated?
Paid:
This is an advertisement that can be inserted in anywhere from magazines to billboards. Objective is to draw in viewers of the target market who are young and considering having families. Comparing the two images shows a similarity between taking pictures and having children by (1) doing something for the future, and (2) sharing the human experience, whether it be through sharing photos, or giving the gift of a child to the world.
Website:
This is a website titled www.piecesofme.com. Here, Pentax owners will be able to upload pictures from their every day lives. This idea is based on the principle that no matter whether you are having a bad day or a good day, it is each and every day that makes you who you are. And each day should be recorded and remembered.
This is a website titled www.piecesofme.com. Here, Pentax owners will be able to upload pictures from their every day lives. This idea is based on the principle that no matter whether you are having a bad day or a good day, it is each and every day that makes you who you are. And each day should be recorded and remembered.
How it works:
In the interface, the user will be able to click on one of the semicircles of the website, either bad day or good day. The background will shift as the foreground screen slides in the same direction as the semicircle that gets clicked. The opposite semicircle that was not clicked gets dragged along and placed at the edge of the website where it will rest until clicked by the user.
The users will also have a profile where they can friend other users, favorite other pictures, and comment on them. On the profile will also be a timeline showing their progessions of ups and downs, and the history of what got them to where they are today.
Scrolling over a picture will give you the photo’s title and author. Clicking on the picture will take you to the picture, and the user’s profile.
In the interface, the user will be able to click on one of the semicircles of the website, either bad day or good day. The background will shift as the foreground screen slides in the same direction as the semicircle that gets clicked. The opposite semicircle that was not clicked gets dragged along and placed at the edge of the website where it will rest until clicked by the user.
The users will also have a profile where they can friend other users, favorite other pictures, and comment on them. On the profile will also be a timeline showing their progessions of ups and downs, and the history of what got them to where they are today.
Scrolling over a picture will give you the photo’s title and author. Clicking on the picture will take you to the picture, and the user’s profile.
Experience:
New experiences open up inspiration to take photos of new discoveries and foster an enjoyment of life. This experience invites people to broaden their horizons while making new memories that will add to the pieces of their lives.
How it works:
A press release will issue word of a website called Pentax pilgrimage that is something of a mystery. When you go to the website, you will see the first image, with the copy saying something like, “We hear it is beautiful this time of year.” From this, and the following “About” page, the viewer will be puzzled. Over the course of the month, the image of the first page gradually becomes clearer until a specific destination is shown. The participants then have until the end of the month to register with the website and post a picture of themselves at the specified location. The first person to do so will recieve a Pentax camera. However, users will still have until the end of the month to upload a picture for a chance to be voted by the other users to win.
New experiences open up inspiration to take photos of new discoveries and foster an enjoyment of life. This experience invites people to broaden their horizons while making new memories that will add to the pieces of their lives.
How it works:
A press release will issue word of a website called Pentax pilgrimage that is something of a mystery. When you go to the website, you will see the first image, with the copy saying something like, “We hear it is beautiful this time of year.” From this, and the following “About” page, the viewer will be puzzled. Over the course of the month, the image of the first page gradually becomes clearer until a specific destination is shown. The participants then have until the end of the month to register with the website and post a picture of themselves at the specified location. The first person to do so will recieve a Pentax camera. However, users will still have until the end of the month to upload a picture for a chance to be voted by the other users to win.
After the first month is complete, the rest of the website will reveal itself, and a page will be created for the month. The consecutive months will be placed under the “Theme” tab. All of the photos that were submitted for the month’s theme will form a mosaic that shows the original picture that gets used at the first of the month. Viewers can mouse over individual images to see them magnified with the photogrpaher’s name, location, and a description. Clicking on the image will take you to the comments and rating. Clicking on the user’s name will take you to their profile, where all the images they have uploaded are.
Additionally, under the “Explore” tab, the website will also have a feature enabling you to link your photos to locations on Google Earth. Then, any person who uses Google Earth will be able to look at a specific location and see photos of people who have lived there, or worked there, or just hung out there and it meant something to them. This feature will amplifiy the history of the location and the traces of people left behind.
Additionally, under the “Explore” tab, the website will also have a feature enabling you to link your photos to locations on Google Earth. Then, any person who uses Google Earth will be able to look at a specific location and see photos of people who have lived there, or worked there, or just hung out there and it meant something to them. This feature will amplifiy the history of the location and the traces of people left behind.
